Jordan x Free The Youth: 40 Years of Greatness

Jordan x Free The Youth brought together fashion, music, and culture in a two-day experience celebrating African creativity and community.

The event kicked off with an intimate Friends & Family Dinner at Papa L’s Kitchen, a West African fusion spot in Central London. Guests enjoyed a curated menu, live music, and exclusive campaign visuals, setting the stage for the days ahead.

The Day Event featured panels, keynotes, and hands-on workshops exploring brand-building , African cultural influence, and grassroots creativity. Hosts and Panelists included, Free The Youthm Grace Ladoja, Sharmadean Reid, Sharkkana, Teezee, Ireti & Dexter Navy.

Attendees engaged in sessions on designing iconic products, heat press apparel, and storytelling through fashion.

Closing with a high-energy Evening Party, the event fused music, fashion, and culture, reinforcing Jordan and Free The Youth’s shared vision of innovation and global impact.

Images: @Waryamus

Event production by We Are Amplify.

Curation & Consultation by Homecoming.

Creative Consultant - Mori via. Homecoming